Raymond Garcia is the founder and CEO of Major TV | Books. Previously, Garcia was the Publisher and founder of Celebra | Penguin Random House, a premier celebrity imprint publishing adult nonfiction and children’s fiction titles, primarily by mainstream Hispanic authors in both English and Spanish. Celebra’s mission was to fully maximize the potential of every book worldwide with its distinctive approach of leveraging the multifaceted global platforms of its authors to reach a mass audience.
Home to a variety of International and New York Times bestsellers, Celebra published acclaimed authors, including Jennifer Lopez, Ricky Martin, Emilio and Gloria Estefan, Pitbull, Shakira, Mario Lopez, Victor Cruz, Mary J Blige, Rita Moreno, La La Anthony, Thalia, Tommy Mottola, Angie Martinez, George Lopez, Pele, Juanes, Marco Borges, Adamari Lopez, Perez Hilton, Colombian President Alvaro Uribe, Soledad O’Brien, and Ednita Nazario, among many others.
Prior to starting Celebra, Garcia was the Associate Publisher and Marketing Director of Rayo | HarperCollins, which published revered authors including Isabel Allende, Paulo Coelho, and Gloria Estefan with her New York Times Bestselling Children’s book.
Prior to HarperCollins, Garcia was the Founder and President of REG | Strategic Innovations, a fully integrated branding and design firm based out of New Jersey and Florida, helping to bring Hispanic brands to Mainstream markets and Mainstream brands to Hispanic markets. His most notable achievements were developing the first interactive multicultural campaign with TIME Inc and growing the Celia Cruz license into a perennial International property.